If you're targeting an educated, more moneyed addressees beside your message, and your substance is a solid fit, in-flight magazines can be one of your high-grade propaganda tools.
A sudden outward show at the statistics should convince you:
-Many of these magazines have high-ranking circulations.
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-Many readers are Frequent Flyers, among the supreme educated and affluent consumers
-60 proportionality are men; 40 proportion women
-74 percentage are in the 25-54 age bracket
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-86 pct are college-educated
-56 percent clasp supervision positions
-57 per centum have incomes of much than $75,000 a year
Here's what I well-read lately active time updating interaction info for the in-flight magazines:
-Contact gossip for peak of the 22 magazines in my database had changed in the last two geezerhood.
-In general, airing at most in-flight magazines has dropped from 2002 to 2004.
-Several of the magazines have transformed editors.
-One press has been renamed and reformatted.
-The editors' biggest pet devil is that too several PR people heave minus wise to anything in the region of the publication. Tom Chapman, trained worker of "Spirit of Aloha" press published by Aloha Air, says he's confounded near PR requests and materials, "99 per centum of which is misdirected and I can't imaginably use."
-I found six magazines, peak of which service airlines in the United Kingdom and Europe, and I've added them to my database. Several of them aren't even in the leading media assets directories.
-Editors are motionless starved for business organisation news, sustenance trends, gripping events, holidaymaker attractions and celebrities in cities the airlines dollop. So brand positive your marked episode is scheduled in the dealings calendar if it's in a town served by one of these airlines.
-Many editors are inactive powerless near dull travelogues on the lines of "how I played out my time of year leave." Don't even worry sending this matter.
If you can stagger an impression that's a complete fit next to a magazine's content, an in-flight mag can effect in thousands of dollars in unconfined promotional material.
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